For Startups
Scalable systems, sustainable cultures, and holistic people approach.
You’re growing fast — but the people side of your business is starting to feel… messy.
Maybe you’ve lost a key hire. Maybe engagement is slipping. Maybe your top performer is causing tension — or getting a bad rep behind the scenes.
You want to build something intentional, not performative. But between hiring, fundraising, and keeping the product alive, the internal stuff keeps slipping.
That’s where I come in.
I help early- and mid-stage startups build agile, people-first foundations that scale — without burnout, slowdown, or losing what makes your culture real.
See How We Can Work Together
Fractional Head of People
People Ops Projects (1–3 months)
People Ops Projects (1–3 months)
For startups that need exec-level People leadership without hiring full-time.
What’s included:
- Leadership team advisory
- Hiring planning & org design
- People function setup or team mentorship
- Culture, values & internal comms support
- Executive support through change (layoffs, fundraising, org transitions)
- and more...
Ideal for Seed to Series B startups without a senior People leader or in leadership transition.
Custom pricing based on scope — book a call to explore options or get a quote.
People Ops Projects (1–3 months)
People Ops Projects (1–3 months)
People Ops Projects (1–3 months)
For startups that need to build, fix, or refine a specific part of their people experience.
Popular projects:
- Culture Audit & Strategy Reset
- Performance & Feedback System Design
- Onboarding Experience & Retention Strategy
- Policies & Employee Handbook Development
- DEI & Employer Brand foundations
- and more...
For early-stage or growing teams who want to scale without going corporate.
Custom pricing based on scope — book a call to explore options or get a quote.
People Ops Starter Kit
People Ops Projects (1–3 months)
People Team Design & Mentorship
For small teams with no HR structure that need “just enough” to start strong.
Kit includes:
- Lightweight handbook & onboarding
- Culture + comms starter toolkit
- Performance check-in & leveling templates
- 2-hour founder advisory session
- and more...
Flat-rate package for $1250, perfect for founder-led teams with under 20 people.
People Team Design & Mentorship
Leadership & Founder Coaching (Standalone or Add-On)
People Team Design & Mentorship
For founders/COOs with junior People support or no team yet.
What’s included:
- Org roadmap & hiring plan for People/HR
- Job architecture, leveling, interview rubrics
- Coaching for existing team (1:1 or group)
- Review of tools & workflows for scale
- and more...
Perfect for startups building or reshaping their People org.
Custom pricing based on scope — book a call to explore options or get a quote.
Optional Retainers (Ongoing Advisory)
Leadership & Founder Coaching (Standalone or Add-On)
Leadership & Founder Coaching (Standalone or Add-On)
Monthly retainers for high-level guidance, leadership guidance, or supporting an existing HR team.
What's included:
- 2–4 advisory calls/month
- Slack/email support
- Document review & async feedback
- Leadership alignment & strategy touchpoints
- and more...
For strategic support after projects or during transitions.
Custom pricing based on scope — book a call to explore options or get a quote.
Leadership & Founder Coaching (Standalone or Add-On)
Leadership & Founder Coaching (Standalone or Add-On)
Leadership & Founder Coaching (Standalone or Add-On)
For founders & execs navigating people challenges or growing into better leaders.
Popular topics:
- Leading through change
- Feedback & communication coaching
- Managing people stress & burnout
- Hiring/firing with integrity
- Rebuilding trust after conflict
- and more...
Custom pricing based on scope — book a call to explore options or get a quote.
Frequently Asked Questions
Didn’t find what you’re looking for? Reach out anytime — I’m happy to help.
Most early-stage founders don’t need corporate HR — they need practical, human-first support that scales with their company. I bring both strategy and empathy to People Ops: helping you build healthy hiring systems, policies, culture, and feedback practices that grow with you—not slow you down.
Founder and leadership coaching is tailored to the realities of startup life — constant change, blurred roles, and big decisions with people attached. I support founders, executives, managers, and team leads in navigating emotional intelligence, feedback, self-regulation, and people strategy, so they can lead with clarity and avoid burnout. Sessions are 1:1 and built around your real-time challenges.
I take a holistic approach to the employee experience — starting before the first interview and continuing long after onboarding. I work with leaders to align hiring with company values, design onboarding that actually scales, and build culture and communication practices that grow with the business. We also look at your employer brand to make sure you're not just hiring fast — but hiring right.
Yes. InsideWork is a remote-first practice working with startups across the U.S. and Europe. Sessions are fully virtual and designed to meet you and your team where you are.
Yes. Whether I’m working 1:1 with a founder or coaching several members of a team, all sessions are confidential. Trust is foundational — I never share personal or company information without explicit permission.
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InsideWork is a U.S.-based, remote-first coaching and consulting practice founded by Juli Szaller, operating globally. All services are billed in USD.
Connect with me on LinkedIn: www.linkedin.com/in/juliszaller